Search engines today have replaced the yellow pages of yesterday. In fact, more people find businesses via search engines than typing business URLs directly into Web browsers.
SEO is a science in that the tactics employed (such as link building to increase traffic to a website originating at search engines) change over time based on updates to the algorithms search engines employ to rank sites. SEO an art in that the content messaging must be crafted to communicate to audiences, while simultaneously attract search engines.
SEO is both an art and a science. Effective SEO strategies rely on numerous items ranging from website design, content and link building. Link building is increasing the number and quality of inbound hyper-links to your Web site from other sites. Content marketing is keyword laden and strategically published copywriting that increases your search ability.