All in all, SEMrush is an amazing tool that can provide an overabundance of information for anyone looking to optimize their website, find the most profitable keywords to target, and/or uncover loads of information about their competitors.

From what we’ve studied (and hopefully you can now see for yourself) SEMrush is easily the best SEO keywords tool available on the market right based on the immense amount of information and metrics available for view.

However, SEMrush may not be best for the casual user as it can take quite a bit of time getting comfortable with finding all of the useful data one can compile to improve their site and keyword strategy.

Website Review Tools

If you’re wanting to know how well your website and website copy is performing, SEMrush has a whole suite of tools for these kinds of metrics.

Site Audit

As if being able to check out all of your keywords, your competitors’ keywords, and the amount of traffic you’re bringing in isn’t enough, you can also run a site audit in SEMrush to see if there’s any problems occurring with your site that may hinder it’s performance.

Backlinks Analytics

Backlinks are still one of the most important signals to search engines to help them determine the quality of pages.

While the copy itself is still the most important metric, search engines look to see how other people and websites feel about the quality of the content. 

Think about it, you wouldn’t link to a page that held zero value for your audience to follow. Why would you send them somewhere that didn’t help them further.

Backlink Audit

So now that you know how many backlinks you have and which domains are linking to your pages, how well can you trust those links? 

Are they from reputable sources?

Do you have a bunch of links from toxic sources pointing to your website?

Even though you may have not created the incoming link yourself, too many toxic backlinks that haven’t been disavowed makes Google think you don’t practice good housekeeping. 

Toxic backlinks can hurt the reputation of your own site, so you’ll want to review your backlinks and disavow highly toxic links.

Use the Backlink Audit tool to comb through your list of toxic backlinks.

Featured Tools of SEMrush for SEO and Keywords

Below, you’ll find list of the most common SEMrush tools we use regularly to help us in our marketing efforts.

Keyword Research

We first turned to SEMrush with high hopes that it could help us better identify and target new keywords we’d like to rank for as well as show us keywords our clients’ websites were already ranking for.

SEMrush has many tools to help users research keywords and blog article topics. From the new Keyword Magic tool, to the Topic Research tool, to the Organic Research tool, you’re bound to find a plethora of keywords to build content around for years to come.

Keyword Magic Tool

This is probably my favorite keyword research tool in the SEMrush suite. In fact, it’s my favorite keyword research tool period.

With over two million keywords in its data base, you’re sure to find tons of keywords for your business. You can also create up to 50 target keyword lists if you’re helping multiple clients or if your business has many facets.

Simply type in ANY keyword (although I recommend typing in a short tail keyword) and you’ll get instant results. I did a quick search for “content marketing” to see what keywords I might want to pursue.

Position Tracking

Once you’ve figured out the keywords you really want to track (whether you already have pages targeting them or you’re planning on creating some), you’ll want to add them to the position tracking tool.

Here you get weekly updates on how you and your competitors are ranking for those keywords.

Domain Overview

With SEMrush, you don’t have to stop at researching new keywords. You can also learn a ton of information about your own website including keywords you already rank for.

Oftentimes, you may not even realize some of the keywords that are bringing traffic to your site, or the volume of traffic those keywords are bringing you.

To gather information about your own domain, simply enter your root domain into the Domain Overview tool.

Organic Research

In the Organic Research Tool you can learn a lot about the keywords you, or your competitors, currently rank for.

In the Overview tab, you get a nice graph showing your keyword growth over time. You can change this graph to show all top 10 page resuts, top 5 page results, top two page results, first page results, and even top three results.


As great as SEMrush may sound, you probably would like to give this tool a little hands-on demonstration and tinkering to see if it really is a good fit for your company.  

Fortunately, they offer a 7-day free trial of SEMrush so you can check out all of the features for yourself.

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