Nexternal Customer Integration is used to pass customer information (name, physical address, e-mail address, etc.) from an independent source directly into the customer database used in the Online Store and Order Management System. Popular uses include:
- A specialty foods merchant creates a form whereby new visitors can sign up to be added to that merchant’s mailing list. Visitors who complete the form are added to the customer database (thereby being available to the Order Management System’s Mail Wizard) and are rewarded with a $10.00 off coupon redeemable in the Online Store.
- A winery creates a Wine Club signup form, allowing visitors to join the club for a monthly fee. Those who complete the form are added to the customer database with a Customer Type of “Wine Club”, entitling them to preferential pricing and allocations.
- A special interest club creates a “members-only” section of its web site requiring a login. Visitors who successfully log in are permitted to visit the members-only B-to-B Store without an additional login.
Nexternal Customer Integration Pricing
Pricing for Nexternal Customer Integration starts at $500 for the form design, integration and testing. Custom applications and special circumstances can cause this price to go up but most of the time all my clients fall in that $500 range.